At a site where it seems nothing is sacred, YouTube removes The Nun ads due to many complaints and comments of its scary nature. What over 130,000 Twitter users have commented that the ad uses a cheap scare tactic called jump scares.
What started this chain of events was a Twitter user by the handle of @bbydvas who tweeted what seemingly was a public service announcement concerning the short ad. In it she states, “WARNING! If you see an ad on youtube with a volume sign 🔊🔉🔇 being turned down and nothing else, IT’S A JUMPSCARE for the new NUN movie coming out. I advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life”
Just what are jump scares? A jump scare is a cheap tactic used in horror films and video games to scare someone using the element of surprise. In comparison to someone jumping out of a hiding place and yelling “Boo!” when you least expect it. Despite many filmmakers\game makers using this technique, YouTube has some policies against it. In these policies, if someone deems a video is too shocking, in other words, contains violent and\or graphic imagery that is disturbing or shocking to viewers, they will remove it.
After bbdydvas tweet went viral with thousands of users retweeting and commenting about the ad’s shocking nature, it eventually came full circle to executives at YouTube. One staffer even commented that they appreciated the notice and would take it down due to it violating their “shocking content policy.”
All this hubbub has created a perfect storm of media coverage that I’m sure producers of The Nun love. With so much scandal already, The Nun will surely benefit from extra interest. Maybe they were intentionally using the ad as a jump scare. Either way, it looks successful in creating attention for the upcoming horror moving from The Conjuring universe. The Nun will be out in theaters September 7th.