Clicker Heroes 2 Becomes A Steam Bestseller by Ditching Microtransactions

Late last year, Playsaurus announced that they would be making a sequel to their free-to-play Clicker Heroes. Clicker Heroes 2 has now released on Early Access a few days ago, and it’s already in the middle of Steam’s top 100.

Clicking with a Change

Clicker Heroes is a title that was originally a Flash game before arriving on Steam in 2015. Sometimes called an ‘Idle Game,’ games like Clicker Heroes generally play by themselves, but reward active participation. The genre contains such notable games including ‘Cookie Clicker’ and ‘Candy box!’ These games are generally free, but ones found on Steam or the mobile market tend to have microtransactions in them.

Clicker Heroes 2, like it’s predecessor, generally has you watch your hero automatically fight through endless waves of monsters. Players can participate by clicking to speed their character’s attacks up, buying new items, and activating abilities.

What was the reasoning for the pricing change? Playsaurus explained their rationale in a post on their official website. In short, the first game made lots of money off of “whales,” free-to-play players who spend lots of money, and that made the developers uncomfortable. Co-founder and CEO Thomas Wolfley wrote:

In Clicker Heroes 1, we never tried to abuse players with our real-money shop, and for the most part we designed it without the shop in mind so that you never have to purchase rubies to progress. Despite this, we found that some number of players spent many thousands of dollars on rubies. I can only hope that these people could afford it, and that they were doing it to support us, and not to feed an addiction. But I strongly suspect that this is not the case.

Wolfley went on to talk about how he’s happy to offer refunds to anyone who felt like the first game took advantage of their brain’s wiring. This dedication to building a strong game without the need of microtransactions is a refreshing view to see, and a highly admirable one.

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