Premium Streaming Service Kicks-Off “Huluween” with Inaugural Film Fest and Personalized Platform for Viewers and Brands. Full Slate of Programming, Including New Hulu Originals Light as a Feather and Blumhouse Television’s Into the Dark, Set to Premiere Throughout October.
Chills, Thrills, and lots of Kills
Halloween is less than a month away, and everyone is getting into the holiday spirit. For me, I usually have a two-month long celebration I like to call “Fall-o-ween” where I binge on candy, watch horror films, and wear the $150 costume I bought at every possible opportunity.
Maybe others aren’t so committed, but streaming service Hulu has noticed the love for all things Halloween. Thus, they have created a 31-day celebration they like to call “Huluween!”
Hulu has created a new personalized Halloween themed hub with tons of content! Everything from movies, TV shows, Indies, and even anime!
“Anime?” You ask. Yes, look up Blood-C on Youtube and you’ll understand.
Along with blockbuster content, Hulu will also be releasing eight new horror shorts along with two new Hulu originals – Into the Dark and Light as a Feather. It’s promising to be a huge digital Halloween fest not seen since ABC’s annual 13 days of Halloween programming. Chief Marketing Officer Kelly Campbell stated:
Inside the walls of Hulu, Huluween has been a tradition for many years, and since more than half of our subscribers consider Halloween their favorite holiday, we thought it was only right to create this ultimate viewing destination. This year, October will never be the same as we’re going all out with a month-long celebration where viewers can enjoy their favorite Halloween themed shows and movies, and our brand partners can connect with them in a one-of-a-kind experience.
Depending on your view of advertising, it may not be all fun and games for you. Apparently, Hulu has teamed up with popular brands to bring an “interactive experience” to audiences with said brands. An example given was an interactive tarot card reading from Jägermeister. At the very least, they are being transparent about the advertising, and if it brings better content to the streaming platform then it might be worth it.
Chucky costs buckies… okay, I’ll stop.
Horror Film Fest
Elaborating on the short-film debuts, Hulu regards it as “the first-ever Huluween Film Fest” which provides a platform for eight “up-and-coming” directors a chance to show off their work. Ms. Cambell had this to say:
Produced in partnership with Fox Network Group’s content studio All City, the short films – “The Gillymuck,” “The Box,” “Horrifying Sounds,” “The Hug,” “Carved,” “Urn,” “Lippy” and “The Rizzle” – will premiere today within the Huluween experience and on Hulu’s social channels. Throughout the month of October, the filmmaker with the highest levels of viewer engagement and the highest scores from a panel of expert judges, including Bloody Disgusting co-founder and editor Brad Miska, will win $10,000 towards production of their feature length film.
New Originals Incoming
As stated previously, along with all of this will come two new Hulu original series. The first is called Into the Dark and it will be a year-round anthology series with a new episode the first Friday of each month. The first two episode synopsis have been released:
Based on a short film of the same name, The Body, directed and written by Paul Davis, co-written by Paul Fischer and starring Tom Bateman (Murder on the Orient Express, Vanity Fair) and Rebecca Rittenhouse (The Mindy Project, Blood & Oil), follows a sophisticated hitman with a cynical view on modern society that finds his work made more difficult when he has to transport a body on Halloween night, but everyone is enamored by what they think is his killer costume.
The second installment, Flesh and Blood, directed by Patrick Lussier (My Bloody Valentine, Dracula 2000), premieres during Halloween week on November 2 and will star Dermot Mulroney (August: Osage County, Shameless, The Wedding Date) and also starring newcomer Diana Silvers in a thrilling story set on the eve of Thanksgiving.
The second original series releasing on October 12th will be Light as a Feather which will release all 10 episodes at once. According to Hulu:
Light as a Feather begins with an innocent game of “Light as a Feather, Stiff as a Board” that goes wrong when the five teen girls who play start dying off in the exact way that was predicted, forcing the survivors to figure out why they’re being targeted – and whether the evil force hunting them down is one of their own.
Huluween started October first and will be continuing all month long. Visit hulu.com/huluween to check out the line-up or to sign up for the streaming service.