The umbrella game development organization Microsoft Studios has gone through a re-branding. The collection of thirteen studios has been renamed to Xbox Game Studios, further cementing Xbox as Microsoft’s games brand.
Xbox: Microsoft’s gaming brand
Two days ago on Xbox Wire, Corporate Vice President Matt Booty announced that his studio is getting a re-branding. The studio, formerly known as Microsoft Studios, is now called Xbox Games Studios. This name change represents a shift in Microsoft’s focus to making Xbox the company’s gaming brand. Matt said in the announcement:
At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.
It would seem that Microsoft wants Xbox to be much more than a console. Microsoft has been working to put first-party Xbox games on PC in recent years, they’ve become more interested in cross-platform gaming, and recent plans have hinted at making Xbox Live a multi-platform piece of hardware. If that happens, there’s the possibility of Xbox games following suit.
We can expect to hear more about this when GDC rolls around March 18 – 22 in San Francisco. They’ve hinted at a new cross-platform development to bring Xbox Live support to Android, iOS, and the Nintendo Switch.
The thirteen companies under Xbox Game Studios and some of their notable works are:
- 343 Industries (Halo)
- The Coalition (Gears of War)
- The Initiative (nothing so far)
- Mojang (referred to as Minecraft, for some reason)
- Turn 10 Studios (Forza Motorsport)
- Playground Games (Forza Horizon)
- Rare (Sea of Thieves and nostalgic Nintendo 64 games)
- Global Publishing (unknown)
- Compulsion Games (We Happy Few)
- Undead Labs (State of Decay)
- Ninja Theory (Hellblade: Senua’s Sacrifice)
- inXile Entertainment (Torment: Tides of Numenera, Wasteland 2)
- Obsidian Entertainment (Alpha Protocol, Fallout: New Vegas, the upcoming The Outer Worlds)
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