American Nintendo President Reggie Fils-Aime Retiring in April

American Nintendo President Reggie Fils-Aime Retiring in April

Nintendo of America has announced that their present of 15 years, Reggie Fils-Aime, is retiring April 15. He will be replaced by Doug Bowser, the company’s head of sales and marketing.

All welcome President Bowser!

Yesterday, Nintendo of America posted a video on their official Twitter account:

Reggie Fils-Aime joined the company back in 2003 as executive vice president of sales and marketing. Many people remember his iconic and charismatic introduction at Nintendo’s 2004 E3 conference:


He would later become the president of the company’s American branch in 2006. During his time as president, he oversaw the launch of the Nintendo DS, the Wii and WiiU, and the Nintendo Switch. Along with Mario creator Shigeru Miyamoto and the late Satoru Iwata, he is one of the faces of the company. Reggie’s replacement will be Doug Bowser, the company’s head of sales and marketing. Rumors that his presidency is solely due to his last name are completely inaccurate.

Press release quotes

Here are the prerequisite quotes from the press release:

“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

With Reggie’s retirement, we say goodbye to the “localize Mother 3” jokes and hello to President Bowser jokes.

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